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Writer's pictureSonja Passmore

5 Creative Job Search Strategies to Find Your Next Role

Man sitting at a desk in an office, celebrating with raised arms and a big smile. Text overlay reads: "Big wins start with bold moves".
Ready to make bold moves in your job search? It could lead to your next big win.

Are you tired of scrolling through Seek or Trade Me Jobs, sending out countless applications, and not hearing back? If it feels like you’re stuck in a job search loop, it might be time to try something new—strategies that are bold, different, and more likely to get you noticed.


Here are 5 creative job search strategies to help you stand out and uncover new opportunities:


1. Build a Personal Website


Even if you’re not in a creative field, a personal website can be a game-changer. It’s an interactive version of your CV where you can:


  • Share your career journey in your own words.

  • Showcase projects, achievements, or case studies.

  • Add a video introduction to give employers a sense of your personality.

  • Include testimonials from colleagues, clients, or managers.


This makes you more memorable to employers and shows off your skills in a dynamic way.


2. Run a Social Media Campaign


Social media isn’t just for sharing memes or connecting with friends—it’s also a powerful job search tool. Whether it’s LinkedIn, TikTok, Instagram, or Facebook, there are plenty of ways to build your personal brand and get noticed:


  • LinkedIn: Share articles, videos, and industry insights. Post about your experiences, achievements, and unique skills. Engage with others by commenting and joining discussions.

  • TikTok: Create short, engaging videos about your career journey, skills, or even your day-to-day life in your current role. Use hashtags like #OpenToWork or #JobSeeker for wider reach.

  • Instagram: Use stories and reels to showcase your expertise, share professional wins, or give followers a glimpse of your work life.

  • Facebook: Join industry-specific groups where you can share insights, join conversations, and even spot job leads that aren’t posted elsewhere.


3. Try Out-of-the-Box Informational Interviews


Informational interviews are a great way to learn about industries and roles, but they can also be a powerful tool for building genuine connections. Instead of asking generic questions, use this opportunity to:


  • Discuss emerging trends in the industry and how they align with your skills.

  • Ask about the company’s biggest challenges and share your ideas for potential solutions.

  • Get advice on navigating the hiring process in the current job market.


These conversations can leave a lasting impression, positioning you as a proactive and knowledgeable candidate.


4. Host or Attend Virtual Events


If you can’t attend in-person events, why not create your own? Hosting or attending virtual meetups or webinars can help you build connections and boost your visibility. You could:

  • Host a webinar on a topic you’re passionate about.

  • Organise a virtual panel discussion with industry experts.

  • Participate actively in relevant online events or conferences.


By positioning yourself as an active part of the industry, you’ll be top-of-mind when opportunities arise.


5. Get Bold with Guerrilla Job Marketing


Guerrilla marketing isn’t just for brands—it can work for job seekers too! If you’re up for being a little bold, try:


  • Creating a short, engaging video to promote your skills and share it on LinkedIn.

  • Designing a digital flyer that highlights your experience and posting it in LinkedIn groups or industry forums.

  • Sharing a compelling story about your career journey, highlighting a unique challenge you’ve overcome or a recent success.


These unconventional methods can grab attention and start conversations that wouldn’t happen otherwise.


Reimagining your job search isn’t just about being different for the sake of it—it’s about showing employers that you’re adaptable, resourceful, and open to trying new things. By stepping outside the traditional job search box, you not only stand out—you also discover opportunities that align better with your skills and career goals.


So, which of these strategies are you excited to try? Give them a go, and remember: sometimes the boldest moves lead to the best results.

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