Meet the Pick a Path Team
Start with a short strategy call where we will understand your situation and connect you with the right support.
Sonja Passmore
Co-Founder & Lead Career Strategist
Supports professionals and leaders to make confident career decisions and navigate significant transitions.
Career Intelligence Licensed Coach | Career Planet Practitioner | Coaching Foundations (AIPC) | 10K Women AI Advantage | CDANZ Affiliate
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Tony Pleace
Co-Founder & Strategic Advisor
Focused on the evolving nature of work and the implications of technology and change for careers.
Enterprise technology & AI strategy | Digital transformation & innovation | 20+ years in large-scale organisations
Penny Kershaw
Career Coach
Direction & Transition
Supports people who feel stuck or uncertain to identify a clear next step.
CDANZ Member | Level 7 Career Development Practitioner
Andrea Hardy
Career Coach
Leadership & Career Transition
Works with senior professionals and executives navigating redundancy, repositioning, and their next career step.
Chartered Member HRNZ | Institute of Directors Member | Certified Change Management Practitioner (Prosci)
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Sophie Herlihy
Professional CV Writer & Application Strategy
Works with clients to present their experience clearly so employers quickly recognise their relevance and strengths.
Professional CV & LinkedIn optimisation | Application tailoring | Role-specific positioning