Job Search Strategies That Work: How to Stand Out in a Competitive Market
- Sonja Passmore
- Mar 16
- 3 min read
If you’ve applied for a job recently and felt like your application disappeared into the void, you’re not alone. In today’s highly competitive job market, using effective job search strategies is essential to stand out and increase your chances of success.
Some roles in New Zealand are attracting over 1,200 applications, making the job search more competitive than ever.
With unemployment rising to 5.1% in late 2024 and economic uncertainty increasing job-seeking activity, securing a role requires more than just sending out applications and hoping for the best.
So, how do you navigate today’s competitive job market and improve your chances of getting hired?
Why Is the Job Market So Competitive Right Now?
Several factors are driving the surge in job applications:
Public sector job cuts – Recent government cost-cutting measures have led to significant redundancies across Health New Zealand (Te Whatu Ora), Te Pūkenga, and other public services.
Economic downturn – New Zealand is experiencing its most significant financial challenges since the early 1990s, leading more people to seek work.
Increased emigration – Many skilled professionals are moving overseas for better opportunities, intensifying local competition.
Cautious hiring – Some companies are delaying recruitment or reducing staff, limiting the number of available roles.
Source: The Spinoff
Top Job Search Strategies to Get Hired Faster
With so many applicants for each role, a strategic job search is essential.
Here are three ways to set yourself apart:
1. Focus on Targeted Applications
Rather than applying for every available role, focus on quality over quantity. A strategic job search means tailoring your CV and cover letter for each position, ensuring your skills align with the job description. Many recruiters use applicant tracking systems (ATS) to scan for keywords, so incorporating relevant terms can increase your chances. If a job ad mentions “stakeholder engagement” multiple times, ensure your CV highlights this skill in a meaningful way.
2. Leverage LinkedIn and Professional Networks
Many jobs are filled through referrals or professional networks rather than traditional applications. A well-optimised LinkedIn profile can significantly increase visibility, making it easier for recruiters to find you. Engaging with industry discussions and reaching out to hiring managers can also improve your chances.
Commenting on posts or sharing insights in your field can help establish credibility and build valuable connections.
3. Highlight Impact, Not Just Experience
Employers want to see the value you bring, not just a list of past responsibilities. Instead of listing generic tasks, focus on measurable outcomes.
❌ Instead of: “Managed social media accounts.”
✅ Try: “Increased engagement by 40% in six months through targeted LinkedIn campaigns.”
Numbers and specific achievements help differentiate your application and demonstrate your contributions effectively.
What Employers Are Looking For
With a high volume of applications, recruiters spend only seconds scanning each CV. These elements make a difference:
Clarity – A well-structured, easy-to-read CV with strong content.
Skills alignment – A CV that reflects the key competencies listed in the job ad.
Evidence of problem-solving – Examples of how you’ve contributed to business success.
Professional LinkedIn presence – Many hiring managers cross-check CVs against LinkedIn profiles, so consistency is key.
A strong LinkedIn profile, aligned with your CV, improves the chances of being noticed by recruiters.
The job market is challenging, but a strategic and proactive approach can help you stand out. Refining applications, leveraging networks, and clearly demonstrating impact will position you as a strong candidate—even in a crowded field.
Ready to take control of your job search? Get in touch at sonja@pickapath.co.nz or explore our services at Pick a Path.
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